Discovery
Website, local search and educational content attract real needs.
CASE 004 · HEALTHCARE · LIVE IN PRODUCTION
Nogueira Cardiologia.
A vertical SaaS platform turning discovery into care: acquisition, content, patients, appointments, payments, exams and a custom-built CRM connected in one operation.
01 / THE CHALLENGE
Digitize the journey without losing the human care.
The clinic needed more than an online presence. It needed to turn medical authority into a continuous, measurable and simple experience for patients and staff.
The challenge started with acquisition — being found, educating and building trust — and continued into operations: registration, appointments, payments, exams, leads and follow-up.
The solution was designed as a product, not as isolated pages. Every touchpoint feeds the next and gives the team better context to work with.
02 / JOURNEY
From search to relationship.
Trust
Authority, doctors, specialties and security reduce uncertainty.
Registration
Patients create accounts and confirm their digital identity.
Appointment
Scheduling and intake organize data before the consultation.
Payment
Private and insurance flows converge into clinic operations.
Relationship
CRM, exams and history keep the experience connected.
03 / CUSTOM CRM
The operational heart of the platform.
Operations in one place
DEMONSTRATION ENVIRONMENTNEW CONTACTS↗Source identified
APPOINTMENTS24/7Digital requests
PAYMENTSPIXIntegrated status
EXAMSPDFProtected uploads
New lead
Patient #1042EDUCATIONAL CONTENT
Patient #1047WHATSAPP
Contact started
Patient #1036AWAITING TIME SLOT
Payment
Patient #1029CHECKOUT SENT
Confirmed
Patient #1021JOURNEY COMPLETE
04 / PLATFORM
One system, many capabilities.
Website & SEO
Authority architecture, medical content, local search and intent-led conversion.
Patient portal
Registration, authentication, account recovery and a centralized digital journey.
Scheduling
Appointment requests, initial intake and private or insurance-based workflows.
Payments
Asaas integration, PIX, cards and webhooks to track the financial lifecycle.
Exams
Patient-linked file uploads with access control and traceability.
Vertical CRM
Leads, pipeline, schedule, content, reports and an operational clinic view.
05 / PROPRIETARY ENGINE
From patient questions to knowledge that builds trust.
Being found is the start. Being useful builds trust.
Intelligence built around patient intent.
The engine organizes public signals and authorized knowledge in a vector database. RAG retrieves relevant context to support more useful experiences and content—without replacing medical advice, diagnosis or clinical decisions.
SAAS, CRM, ARCHITECTURE AND INTELLIGENCE LAYER BUILT FROM SCRATCH BY MATHEUS LIBONATTIQuestions before care
Clear content helps people understand the journey and find appropriate care.
Unorganized information
The vector base connects topics, sources and context with governance and reviewability.
Experience that demonstrates expertise
Useful SEO, semantic architecture and UX connect real needs to the clinic's authority.
06 / ENGINEERING
Built to evolve.
EXPERIENCENext.js
React
React
LOGICAPIs
TypeScript
TypeScript
DATAPostgreSQL
Supabase
Supabase
INTEGRATIONSAsaas
Webhooks
Webhooks
OPERATIONSDocker
VPS
VPS
07 / REAL PROOF
Software that left the slide deck.
STATUS / LIVE IN PRODUCTION
Real product. Real client. Real operation.
This case study presents a platform under continuous development. Future capabilities are identified as roadmap; no metric or feature is fabricated.
Visit the live product↗Let's digitize your operation.
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